The Full Story
About
Passion. Purpose. Pursuit
PURPOSE
The AIM is to provide data-driven, evidence-based expertise through our research and consultation that ensures a human-centered culture.
MISSION
Our goal is to harness the human in order to promote optimal outcomes – positive health, wellbeing, and performance for stakeholders.
Vision
We strive for passion and purpose in our pursuit. Rooted in research and grounded in ingenuity, we seek innovative approaches that rewrite the playbook and change the game.
VALUEs
Safeguarding a humanistic, human-centered approach for our clients that gives them the service they require and questions they desire answered.
WHAT IS AIM?
AIM Research & Consulting is your one-stop shop for sport, community, and wellness. With passion and purpose in our pursuit, we offer various research and consultation services related to sport, community, and wellness, including but not limited to: sport psychology, sport and law, race and gender equity, community development, youth activism, and data analysis. Our approach emphasizes a human-centered and ‘benefit mindset’ to research and consultation that sets us apart.
“Choose a job you love, and you will never have to work a day in your life.”
Origins of AIM
The story of Alex I. McKenzie, MHK, begins in Nassau, The Bahamas. McKenzie was born and raised in the small island nation until the age of 12, where he then migrated to Canada. Sport, community, and mental health are professionally and personally imperative. With a steadfast passion for sport and psychology, McKenzie completed his BA (Hons) in Psychology from Western University. He continued his studies at the University of Windsor, receiving a Master of Human Kinetics in Applied Human Performance. He is currently undertaking his PhD in Clinical Psychology, looking at how to support mental health in, and through, sport.